Tweens – Be Mean (Music Video)

by Steven Spoerl

The “Be Mean” Video or: How I Learned to Stop Worrying and Just Let Tweens Continue to Do Everything Right. Now, this isn’t the first time Tweens have been mentioned here (or “Be Mean“, for that matter) but some things are worth bringing up over and over again. After releasing an incredible demo last year, the band signed with Frenchkiss Records, and have been mounting a delightful pre-release campaign for their self-titled debut full-length. Their lo-fi video for “Be Mean” is the latest example for this, utilizing an early VHS aesthetic to drive home the song’s retro tendencies. While all of this unfolds, Tweens-themed Jeopardy-style screens appear, allowing the viewer a sort of how-to crash course. It’s irresistibly fun and should make just about anyone look forward to whatever they’re cooking up next. Watch it below.