Stef Chura – They’ll Never (Music Video)
by Steven Spoerl
Stef Chura‘s been kicking around the local Detroit scene for some time now, gaining new levels of traction every year. Messes, Chura’s debut, caught the attention of Car Seat Headrest‘s Will Toledo, who signed on to produce the follow-up record. “They’ll Never” is a tantalizing new look at that record, which will see release via the inimitable Saddle Creek.
The song arrived with a music video directed by Fidel Ruiz-Healy and Tyler Walker, showcasing Chura’s scrappy throwback aesthetic to perfection. Taking a series of cues from classic late ’80s to mid ’90s alternative clips, “They’ll Never” presents Chura in a grainy lo-fi 4:3, nicely accentuating the narrative’s emphasis on history. All told, “They’ll Never” is a very welcome jolt of casual energy that doubles as a reminder of Chura’s considerable talent. It’s worth remembering.
Watch “They’ll Never” below and pre-order Midnight from Saddle Creek here.