Beverly – Honey Do (Music Video)
by Steven Spoerl
Beverly’s introductory single, “Honey Do”, was one of 2014’s early highlights. Recently, the band (a duo consisting of Frankie Rose and Drew Citron) released an elegant black and white video to amplify the already considerable amount of anticipation for their upcoming debut, Careers (due out on July 1 via Kanine, who also included the song on their extraordinary Non Violent Femmes compilation for Record Store Day). In the gorgeous new Hanly Banks-directed music video, though, the song takes on new life.
There’s a simple concept at the center of the video for “Honey Do” and it’s one that’s artfully realized: the celebration of youth. An inexplicably moving collage of lovingly composed black-and-white shots tell stories of adolescence, specific culture(s), and unbridled yearning. Beverly incorporates a revolving cast of people in a transitory state, engaging in activities that should resonate universally. By the time the song’s final fuzzed-out note hits, it’s as if they’ve given a definitive abbreviated tour through the first few steps of coming-of-age. As a whole package, the result’s pretty extraordinary.
Watch “Honey Do” below and spend some time visiting local establishments.