Majical Cloudz – Savage (Music Video)
by Steven Spoerl
2013 was a standout year for a lot of things, inventive lyric videos among them. From Neko Case to Okkervil River to Vampire Weekend, there were a plethora of extraordinary examples of the format. This week has already seen Tokyo Police Club step up to the plate and absolutely crush it. Adding to the unlikely string of successes this year comes an extraordinarily beautiful from Majical Cloudz, who are responsible for one of the year’s most stunning albums.
One of Impersonator‘s biggest strengths is that it always came across as so fucking personal. There were more than a few moments on that record that felt as if frontman Devon Walsh was allowing uninhibited voyeurism into his entire being. Songs like “Childhood’s End”, “This is Magic”, and, especially, “Bugs Don’t Buzz” were the kind of bare-all exercises that had the impact to freeze virtually anyone that was lucky enough to be listening; they were allowed in.
“Savage”, which has been making the rounds for a month or so now, didn’t wind up on Impersonator but carries the same emotional resonance as the best songs on that record. Today the band unveiled a lyric video in keeping with their stark bare-bones aesthetic. All that’s featured in the video for “Savage” is an unnamed person (presumably Walsh, who also directed the video) scrawling the lyrics to the song out by hand as they happen. There’s no way to accurately predict just how this band’s penchant for tight-roping the line between ferocity and understatement is going to affect any potential listeners but as long as they keep doing it this successfully (in both songs and music videos), they’ll be a band worth following.
Watch the video for “Savage” below.