Heartbreaking Bravery

While 2019 hasn’t been as strong for the music video format as some previous years, there are still gems to be found. A quartet of them popped up during the course of October, each one accentuating the strength of their central song while holding their own as a work of art. Varied in approach and execution, each of these clips had something unique to offer. Each one deserves a certain level of investigation and the investment that process entails. Give all four a watch below.

1. Amy O – Crushed

Color damage, lo-fi effects, solid editing, and a great basement pop song. Sometimes that’s all of the ingredients you need to create a smart, engaging music video and Amy O‘s “Crushed” is certainly one of those times. Simple, effective, and just about perfect.

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2. Wilsen – Ruiner

Mitzi Akaha and Tamsin Wilson deliver strong turns in Michael Simon’s clip for “Ruiner”, a single from Wilson’s Wilsen project. A quietly unnerving clip that oddly echoes two Elisabeth Moss films, Queen of Earth and The One I Love. Shot in the style of a Gothic psychological horror, Simon makes great use of atmosphere and a superlative lead performance. Jake Saner’s cinematography gives a perfect read on the song’s tone and pushes the “Ruiner” clip over the top, leaving it as one of 2019’s best clips.

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3. Ada Lea – 180 Days

“180 Days”, the latest music video from Ada Lea walks a fine line between traditional music video and lyric video. Never really establishing a clear narrative, the clip mostly thrives on Lea singing to the camera in a variety of poses and costumes as the lyrics scroll by on the bottom. Despite the simple conceit, those foundations prove to be more than enough, as “180 Days” keeps the viewers attention steadfast.

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4. Common Holly – Crazy OK

When I Say to You Black Lightning, the most recent full-length from Common Holly, is an astounding work. One of the record’s strongest highlights comes in the form of “Crazy OK”, the record’s explosive finale. Max Taeuschel & Aaliyeh Afshar stepped behind the camera for the song’s music video and spearheaded an incredibly memorable visual accompaniment. Leaning heavily on the song’s lyrical narrative, Taeuschel and Afshar let the images of bandleader Brigitte Naggar’s posture and movement provide an effective maximization. Gripping through and through, “Crazy OK” is easy to admire and hard to shake.