IDLES – Great (Music Video)

by Steven Spoerl

It’s been a while since anything went up on these pages and there are a lot of reasons behind yet another interim but, as ever, the work continues to be done behind the scenes. Five posts were scheduled to go up before that break and will be going live today. This is one of those posts.

IDLES are on the verge of releasing a legitimate Album of the Year candidate in Joy As An Act of Resistance, a profound protest record with a borderless message that’s resonating deeply in an especially volatile political climate in major countries across the world. Last year, the band released what this site would eventually name the 2017 Music Video of the Year in “Mother” (which remains one of the best clips of the decade) and have a genuine shot at repeating being granted the honor of that distinction this year with the feel-good reclamation of “Danny Nedelko“.

“Great” is the fourth music video to arrive from IDLES this year and continues an unparalleled run of brilliance in the format since the release of “Mother”. Directed by Theo Atkins, “Great” may be the most straightforward clip from the band’s present album cycle, consisting of alternating shots between moments of common, everyday life and live performance. Edited together, “Great” effectively underscores the declaration that comes at the end of the song: “because we’re all in this together.”

IDLES is a band of the people, for the people. They seethe, they rant, and they provoke, but they always get their point across. We’re all embroiled in fights that extend far beyond ourselves, making calls for unification, reminders of positive self-worth, and a willingness to demolish outdated ideals in the pursuit of progress monumentally important. “Great” is the kind of warning shot that sends an abundantly clear message of prioritizing empathy, inclusiveness, and community, which is a message that this site will stand proudly behind.

Listen to “Great” below and pre-order Joy As An Act of Resistance here.