Hop Along – How Simple (Music Video)

by Steven Spoerl

In just a scant few days a surprisingly long list of compelling music videos have come out, bearing the names of artists like Speedy Ortiz, Holy Now, Miya Folick, Okkervil River, Covey, Marchildon!, Cherry Glazerr, MOLLY, Johanna Warren, Alice Bag, The Duke of Norfolk, LUMP, Swampmeat Family Band, Secret Colours, and Scott Matthews. While all of those are worth a handful of watches, the clip that will be focused on in this post is the one that Hop Along‘s provided for Bark Your Head Off, Dog showstopper “How Simple”.

Derrick Belcham takes the reins for the “How Simple” clip, which is a joyous celebration of identity and an homage to classic films (notably, the golden era of the movie-musical). The video also puts guitarist/vocalist Frances Quinlan front and center, marking an intriguing first for the band. Quinlan’s boundless charisma and magnetism as a perform has long been a selling point of the band’s scintillating live show but they’ve never allowed themselves such a visual spotlight in the visual release format.

The wait pays tremendous dividends here, Quinlan’s presence coming off like a sustained flash of lightning, cleverly elevated by the clip’s single-spotlight framing. All eyes are on Quinlan as the songwriter guides us through what could be a manic breakdown, a morning routine, or an extended moment of solitude. No matter which way the clip’s narrative is spun, the truth of it manages to speak volumes, punctuated by what very well wind up being the line of the year in “don’t worry, we will both find out, just not together.”

Impromptu dance parties break out, cereal gets eaten, and different figures find ways to come into focus, but when “How Simple” begins receding, those faces are left peering in from outside, with that lone spotlight still on Quinlan. It’s a moment that’s both sobering and hopeful, coming across as a testament to a well-earned understanding of the importance of self-care. Even when everything falls apart or is splintering at the seams, there are still ways to center yourself. Sometimes all it takes is the knowledge that you’re always free to dance around and pour yourself a bowl of cereal.

Watch “How Simple” below and pick up a copy of Bark Your Head Off, Dog here.