Seven Weeks, Five Music Videos
by Steven Spoerl
Seven weeks is a long time to abandon regular coverage but that interim’s come to a close and the time’s now come to feature some of the very best material of that span. Putting aside that obscenely perfect Charly Bliss video (and another video that will be featured in the very near future), the below selections stood out as the five best clips to emerge over those seven weeks. Old favorites and new faces collide, while everything from unhinged animation to quiet contemplation secure the focal point. So, dive in and explore some of the best examples that the medium has to offer and revisit them at will. Enjoy.
Protomartyr – A Private Understanding
While it’s true Protomartyr have sculpted a career and reputation on being consistently excellent, very few people could have anticipated the staggering leap forward “A Private Understanding” represented in both scope and ambition. Easily the most impressive moment of the band’s already distinguished career, “A Private Understanding” came with an intensely arresting visual accompaniment. Centering on a hypnotic central performance the clip for “A Private Understanding” grabs existential crisis by the throat and squeezes until existential crisis is all that’s left. Equal parts Michael Haneke and Roy Andersson, it’s a coy and relentlessly bleak triumph.
Jen Cloher – Regional Echo
“Regional Echo” and the similarly dreamlike “Forgot Myself” clip both nearly made this list with the former getting the push thanks in large part to its more pronounced melancholy. Jen Cloher may be a faintly familiar name to some thanks to her considerably more famous partner, Courtney Barnett, but the songwriter’s forthcoming self-titled full-length’s seeking to lessen that dynamic and allow Cloher’s songwriting merits to be the guitarist/vocalist’s calling card. “Regional Echo” is a trance-inducing clip, teeming with soft lyricism and no shortage of conviction. It’s a gorgeous video and a strong testament to Cloher’s considerable talent.
M.A.G.S. – Demon
Over the past few years, restraint’s been a tough task for a lot of music videos to master, much less turn into a form of aggression. There have been some high-profile examples in recent time (and Minor Victories more than proved it can still be done with brute strength in a modern setting over the course of last year). It’s barely been attempted in more DIY-leaning settings, which makes M.A.G.S.‘ gripping clip for “Demon” even more surprising. Everything from the Academy ratio the clip’s presented in to the classically iconic imagery of the pink room manages to both ensnare attention and heighten the immediacy of the clip. It’s an unexpected, unassuming glimpse at brilliance.
Soccer Mommy – Allison
“Allison”, both as a song and as a video, calmly continues Soccer Mommy‘s string of seemingly continuous grace notes. A gently mesmerizing clip that seems to reflect the tranquility of the water it was shot beside, the visuals of Allison work as a perfect complement to the source material. Touching on everything from a search for peace to the decision to move forward, “Allison” coaxes maximum impact out of its minimalist confines, conjuring up a lasting impression that lingers well after the clip winds to its hushed close. The musical equivalent of a tenderly loved and well-worn blanket, it’s hard to come away from “Allison” without immediately wanting to be wrapped back up again.
Julie & The Wrong Guys – You Wanted What I Wanted
Every once in a while, there’s a band that comes along and unleashes absolute hell in the form of their introduction-at-large. One of the latest examples of this is the incendiary “You Wanted What I Wanted” form Julie & The Wrong Guys, a gnarled, battered monster of a post-punk track. Appropriately, the video for “You Wanted What I Wanted” features deranged, quasi-nightmarish imagery, fusing traditional and digital animation with a ramshackle glee as the song hurtles towards an explosive climax that further proves Julie & The Wrong Guys are coming out of the woodwork to make their name known. Punk bite, pop hooks, smart visuals, and a whole lot of attitude all combine to ensure that Julie & The Wrong Guys is a name worth committing to memory.