Fruit & Flowers – Out of Touch (Music Video)
by Steven Spoerl
In the time that’s elapsed since the last non-premiere post was published here, there have been excellent songs by Beach Fossils, Stalagmites, Gold Dime, CHIMNEY, Bad Channels, Plastic Picnic, Hayden Calnin, Night Click, Ethan Daniel Davidson, The Technicolors, Blimp Rock, Elle Mary & The Bad Men, NØMADS, and Holy Boy that have all been unveiled. As if that wasn’t enough, there was a small host of exceptional music videos to find release, headlined by “Out of Touch”, the first proper visual effort from site favorites Fruit & Flowers.
Drug Tax, the band’s forthcoming EP, is out next month and to preview the release, they’ve offered up a beach-heavy clip that comes courtesy of Thomas Ignatius, who highlights what makes the band so appealing. There’s a sense of fun permeating throughout “Out of Touch” that’s both familiar and inviting. Surf elements blend seamlessly into psych elements, the visual effects and color grading offering an acute reflection of the band’s musical aesthetic. It’s a deceptively clever and impossibly entertaining moment of quiet catharsis that more than proves Fruit & Flowers are ready to advance their career to even higher levels.
Listen to “Out of Touch” below and pre-order Drug Tax from Little Dickman here.