Summer Cannibals – Full Of It (Music Video)
by Steven Spoerl
The second of three videos to be featured in this onslaught of posts comes by way of Summer Cannibals. They weren’t the only ones in consideration for the featured spot, thanks to stiff competition from John Congleton and the Nighty Nite, Sundrones, Andrew Bird, Iskha Dhaaf, Rob Crow’s Gloomy Place, Clique, Thin Blue Line, Cellus Hamilton, and LPIII & The Tragedy. While all of those clips deserve the praise they’re bound to be receiving (or have already received) from other publications, it was Summer Cannibals’ “Full of It” that carved out this post’s feature spot.
“Full of It” boasts a setup that has done before by countless other bands: the band plays a song in various locations, occasionally doing a quirky thing or two when they’re in a new interior. What separates the best examples of these from the countless other videos that have embraced the concept are all present here: commitment, energy, and a genuine sense of fun. Everyone in Summer Cannibals looks like they’re having the time of their life throughout the duration of “Full Of It”, unable to suppress their grins on several occasions. Of course, the video’s aided by the frantic energy of the song it was designed to accompany and each side of the equation seems to feed into the earnest sincerity of their counterpart.
Whether they’re brushing their teeth in the bathroom, headbanging in bed, poking their heads through closets, practicing in the basement, or playing in the living room, there’s a very clear sense of joy running throughout the entire affair. The masterstroke here, and one that helps Summer Cannibals further distinguish “Full Of It” from the long tradition punk bands have of shooting these types of music videos, is framing the whole thing as a quasi-real estate tour of a home that’s up for sale. By the time the whole band collapses into bed together, they’ve managed to paint a very endearing picture of the band’s current era. All told, it’s a perfect piece of art for a band that should be making quite a few converts before the year’s over.
Listen to “Full of It” below and pre-order the record from Kill Rock Stars here.
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