Beliefs – Colour Of Your Name (Music Video)
by Steven Spoerl
Now that the full streams are all caught up, it’s time to turn the attention back to music videos. A lot of great material’s surfaced in the interim including memorable clips from Looming, Sunflower Bean, Puddle Splasher, The Goon Sax, Nicholas Krgovich, RAMLEH, Bent Denim, Yumi Zouma, Hailey Wojcik, Ratatat, J.E. Sunde, Hinds, Raury (ft. Key!), and S.M. Wolf. In addition to all of those, there was the inspired Darkest Before Dawn short film from Pusha T that ranks as one of the more ambitious undertakings of its kind in recent memory. While all those are well worth multiple looks, tonight’s featured video comes from the familiar faces of Beliefs.
Leaper, a late 2015 highlight saw Beliefs continuing to impress and they’ve taken that even further with this Alex Earl Grey-directed clip for the record’s title track. Ostensibly a subtle commentary on the the societal expectations that accompany a woman’s appearance, it’s a striking piece of minimalism that resonates because of its inherent truths. As that commentary plays out, “Colour Of Your Name” also touches on the process of transformation and hints at a secure sense of agency. Stripped down to its barest essentials, “Colour Of Your Name” becomes a startling piece of work that plays directly into the zeitgeist and, in the process, has a more than decent shot of securing a position as a timeless work.
Watch “Colour Of Your Name” below and pick up a copy of Leaper from site favorites Hand Drawn Dracula here.