Molly – People (Music Video)
by Steven Spoerl
Going forward with last week’s coverage, there will be a trio of posts with a music video taking up residence in the headline accompanied by a few auxiliary items. Starting that run off is Molly’s incendiary basement pop number “People” and its montage-heavy video. Before diving further into that clip, though, the attention will be refocused on two great songs and one great record. For the songs, Sea Ghost unveiled the hazy indie pop of “BBQ” while Gnarwhal unleashed the intimidatingly feral “Anal Riffage“. For the full streams, there was Little Wings’ deeply felt and winningly shambolic outsider folk record Explains.
Molly get the featured spot thanks to the complementary rapid-fire pace of both “People” and their new clip for the song. Constructed to create what essentially amounts to an immersive people-watching experience may have been a bit on-the-nose if it wasn’t executed with such stunning panache. Mixing in some minimal artistic renderings to overlay what appears to be stock crowd footage, the Julian Nielsen-directed clip finds its rhythm (and it’s charm) on a commendable commitment to simplicity. As the track surges forward, growing more intense, the animations follow suit. By the time it winds down to a close, footage slowing in reverse, it’s left a considerable mark. With Peach Melba already streaming in its entirety, it’s safe to say that the band’s potential isn’t falsified by a pairing this strong. Molly are most definitely a band worth keeping both eyes on.
Watch “People” below and pre-order Peach Melba directly from the band here.