Zulu Pearls – Lightweight (Music Video)

by Steven Spoerl

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Today saw the continuance of the staggering amount of great new material that the past few weeks have been offering up. Normally, everything would get one huge recap in the introductory paragraph.  However, there were just too many items that needed to be covered with greater emphasis to warrant just throwing them all in together. This was especially true for the music videos that came out today. From a kaleidoscopic video by Wisconsin favorites The Midwest Beat to a hazy, low-key effort in support of Mutual Benefit’s “Auburn Epitaphs“. Connections released a Hall & Oates-aping clip for their excellent “Aylia” and S unveiled the devastatingly intimate “Losers“, which very nearly earned today’s feature spot. It definitely would have had it not been for the lightly-damaged magic hour ruralism of Zulu Pearls‘ “Lightweight”.

Zulu Pearls, for their part, recall a more restrained, Southern-tinged version of Gap Dream and seem to share that band’s penchant for videos that feature stunning imagery. “Lightweight” finds the band taking a trip to Sweden to spend some time on the road, making friends with a collective that’s fascinated by retro American-built cars. Vehicles are driven, destroyed, and- importantly- gorgeously lensed by cinematographer Kiel Miligan. While that emphasis does provide “Lightweight” with its main draw, it’s the transitional shots of Zulu Pearls taking some time to appreciate their surroundings and take a few beats to have a laugh with each other that pushes the clip towards something really memorable. It’s an extraordinary teaser for Zulu Pearls’ upcoming EP, Singles Deluxe, and functions perfectly as a single. As a music video, it’s incredibly eye-opening and naturalistic, providing Zulu Pearls a platform tantalizing enough to have the potential to bring them the attention they deserve.

Watch “Lightweight” below and keep an eye out for Singles Deluxe‘s October 28 release.

<p><a href=”http://vimeo.com/104500367″>Zulu Pearls – Lightweight (Official Music Video)</a> from <a href=”http://vimeo.com/user1298853″>Zulu Pearls</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>