Shy Boys – Life Is Peachy (Music Video)

by Steven Spoerl

shyboys

Between Saintseneca’s “Happy Alone” and Perfume Genius’ “Queen“, Christopher Good’s already responsible for two of the most arresting music videos of the year. A few days ago the Director/Editor/Producer unveiled his most recent effort, a constantly-evolving visual puzzle for Shy Boys’ characteristically surf-tinged “Life Is Peachy”. Playing with the linearity of time, the video hinges on a repeated chase involving a thief and a dental patient. It’s an intriguing concept and Good gives it his typically artful execution. As the single chase scene repeats, tiny details are added and subtracted. One mirror evolves into three, red evolves into blue, and a “Wanted” poster is brought full circle by a series of Polaroids. It’s the perfect balance of accessible simplicity and subtle high-concept, essentially becoming a mirror of the song. Everything’s always in motion, everything builds momentum, and it all comes together with a satisfying close. Music videos are rarely more clever than they are here, which is something that’s deserving of celebration.

Watch “Life Is Peachy” below and order it from High Dive here.