PURPLE 7 – Wise Up (Stream)

by Steven Spoerl

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Among the few who have heard (and loved) it, there aren’t very many records to have been released since the turn of the century that can come even close to touching Hot New Mexicans’ should-be-classic self-titled sophomore effort. Hot New Mexicans was that band’s final release before their bandleader, Patrick Jennings, moved camp from Athens to Bloomington and joined up with Will Statler  (of Defiance, Ohio and Landlord) and Chris Mott (also of Landlord) to form PURPLE 7. Following their excellent five-song effort, Volume Two, the band’s released Jewel Finger in a limited edition LP run, which marks their first full-length to receive a physical release.

Quietly self-released just a little under a month ago, Jewel Finger is an absolute stunner and, from top to bottom, one of 2014’s very best. More than just a sum of the band member’s previous projects, they’ve already established an original voice of their very own. While the influences of their past work are still very clearly present, they’ve tapped into something else that feels entirely new, despite still trafficking in left field basement pop. From the attention-ensuring opening songs to the absolutely gorgeous title track and the arresting closer, this is a full-bodied work from a band confident enough to present themselves in a completely unguarded fashion. Most representative of all of this, though, is the raucous “Wise Up”.

“Wise Up” seems to stand out in a record literally full of highlights thanks to featuring an even more manic energy than the songs that surround it. From the stop/start rhythms to the buzzsaw riffs, menacing bass line, and impassioned vocal delivery, it’s the point where Jewel Finger shifts from truly great to completely transcendental. Continuously working in new ideas with verve and panache, “Wise Up” refuses to relent from being as gnarled, and as engaging, as possible. It’s the defining moment of a genuinely great record and deserves to be heard by anyone with even just a passing interest in the genre. This is a masterclass in songwriting and cements PURPLE 7’s growing importance- and reputation. Modern music doesn’t get much better than this.

Listen to “Wise Up” below and make sure to order a copy of Jewel Finger before they’re gone- this is a record that needs to be in as many collections as possible.