Archie Powell & the Exports – Holes (Music Video)
by Steven Spoerl
It wasn’t too long ago that Archie Powell & the Exports earned themselves both a write-up and a best-of mixtape inclusion for the incendiary ripper “Everything’s Fucked”. That song was the first to tease the band’s upcoming record, Back in Black, which promises to show a rawer and more ragged side to the Chicago-based quintet. Since releasing that as the introduction piece the band have been carefully doling out bits and pieces of the record but nothing has been as impressive as the recently-released music video for “Holes”, which earned itself an impressive feature on Consequence of Sound and featured heavy involvement from Audiotree.
“Holes” comes courtesy of Brian Racine and an impressively assembled crew who made this video as eye-catching as possible, in the best of ways. All of it’s shot in keeping with a classic video game aesthetic (in terms of palette and presentation it’s not too far removed from Edgar Wright’s largely misunderstood Scott Pilgrim vs. the World), apart from the few avant-glam shots thrown in for good measure, and packs a hell of a punch. It’ll also drive up a desire to either play arcade games, grab a drink, or start a band- so fair warning. All told, this is just further evidence that AP&tE are ready for bigger things and have their sights set on achieving them.
Watch “Holes” below and then play some arcade games, grab a drink, and start a goddamn band already.