Heartbreaking Bravery

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Tag: Not Again

Ratboys – Not Again (Music Video)

ratboys

Editor’s Note: There’s been a month-long gap in coverage, thanks to near-incessant travel and other extenuating circumstances. The following run of posts that contain this note will be posts that should have appeared sometime within the past several weeks. Use these posts as an opportunity to catch up to the present release cycle or to simply discover some new music. Either way, enjoy.

Ever since the release of last year’s excellent AOID, site favorites Ratboys have been on a very winsome streak. The current culmination of that streak is their outstanding digital single “Not Again“, which saw the band continuing to elevate themselves into a serious force via their own organic evolution. Now, the band’s unveiled a charming music video to accompany the track.

The endearing clip, which comes courtesy of Kenna Hynes and Tiny Ship Co., finds an empowering bent in a fairly simplistic structure; the band practices, the band gets into a paint fight, and the paint fight becomes a more communal act once the band opens themselves up to the public. It’s in the latter part of the clip’s composition where the subtle, elegant metaphor kicks in and touches on the dynamic shifts from practice to performance. It’s a surprisingly elegant statement, made even more uplifting for the warmth its given in the visual treatment.

The slow-motion sequences of “Not Again” are beautifully composed and both video and song wind up in a healthy symbiotic relationship that pushes each foundation to greater heights. It’s another perfect step forward for Ratboys, who are hitting a formidable stride. More importantly, it’s a reminder that embracing music can be as important as embracing your friends (and vice versa). Funny, heartening, and just about perfect, this is a clip worth remembering.

Watch “Not Again” below and pick up the digital single from the band here.

Ratboys – Not Again (Stream)

ratboys

Last year, Ratboys quietly put out one of 2016’s best records with AOID, a record that’s only benefited from repeat listens (which have existed in abundance). The band’s returned with the playful “Not Again”, a welcome breath of fresh air. Before going too far into the examination  of “Not Again”, though, a handful of other great tunes should be mentioned. Since the start of April, a whole host of worthwhile songs have appeared, including releases from Grieving, Little Scream, Bengtsarvet, Empty Houses, Ultraviolence, LUKA, Dave Harrington Group, The Shaker Hymn, and Greater Pyreneese. Despite those tracks’ formidable strengths, it was Ratboys who secured the feature spot.

AOID saw the quartet sharpening their songwriting approach, fine-tuning how they implemented the folk and Americana attributes of their aesthetic into something that closely resembles basement pop but still manages to sound singular, while faintly recalling some of the finest acts on Saddle Creek, a label that built their reputation on bands who boasted a similar musical blend. “Not Again” finds Ratboys’ songwriting growing even sharper, with the band paying a greater interest to choices in dynamics, resulting in one of their fullest-sounding tracks to date.

Additionally, guitarist/vocalist and principal songwriter Julia Steiner has grown more assured in the band’s narrative approach, concocting an acutely-realized dissection on mortality that functions as a celebration of being alive to experience life in its maddening, confounding, and ultimately reassuring fullness. The lyric set here is just as impressive as the crisp instrumental work and production, with everything coming together seamlessly to ensure “Not Again” its rightful place as the band’s current career highlight.

On a level that’s purely concerned with composition, “Not Again” registers as incredibly thoughtful, even for a band that’s already known for their abilities as songwriters. This is never more clear than in the sudden burst of power that closes the song out, following a quiet, enticing bridge. It’s the perfect way to end a song that may very well signal an entirely new level for the band as a unit, both in terms of artistry and commercial success. In any case, the fact that they’re continuing to make music and continuously improving in the process is more than enough cause for celebration.

Listen to “Not Again” below and download it from the band here.