From 2013 to 2017, PUP managed to string together an incredibly unlikely feat: in three of those five years, I awarded the band the Music Video of the Year distinction (both here and over at PopMatters). Directors Chandler Levack and Jeremy Schaulin-Rioux played an instrumental role in that run, producing a handful of other clips for the band that picked up similar accolades in the process. For “Sibling Rivalry”, PUP take a slightly different approach and allow Martin MacPherson to helm the clip, which is based on the slice-of-life, tongue-in-cheek comics that bandleader Stefan Babcock has produced for years.
In terms of conceit, it’s deceptively brilliant, allowing the humor of the narrative to be amplified while honoring the childhood roots that allowed the song to exist at all in a myriad of ways. Impressively, the clip coaxes some genuine laugh-out-loud moments out of the misadventures of Babcock and his sister as it reflects on pasts (likely both real and imagined/exaggerated) where they continuously try to one-up each other’s recklessly freewheeling impulsiveness.
A tremendous clip from the jump, beautifully animated and ingeniously illustrated, “Sibling Rivalry” stands as the finest example of PUP’s under-discussed penchant for quick-witted and painfully relatable comedy. Both a visual treat and a genuinely heartfelt love letter to what appears to be one of the most healthy dysfunctional relationships imaginable, “Sibling Rivalry” is a more than deserving addition to the band’s continued run of excellence in the medium, which rivals — and may even exceed — any other act this decade.
Watch “Sibling Rivalry” below and pick up a copy of Morbid Stuff here.