Well, after a night of catch-up via writing about some of the best music videos to have come out in the past few weeks, what’s one more? Before getting into that, though, it’d be a missed opportunity if light wasn’t shed on some other notable music videos from the likes of Curtis Harding, Screaming Females, Thee Oh Sees, OFF!, Cloud Nothings, Popstrangers, Vertical Scratchers, Pure X, Sweet Apple, Nothing, Yuck, Tacocat, The Antlers, Courtney Barnett, Parquet Courts, and Owls (as well as a deeply unsettling short film from The Body). While all of those are well worth taking multiple looks at (that short film, especially), the video earning the feature spot is for recent Watch This act Mean Creek.
To celebrate the release of the band’s recent Local Losers, they released a somewhat haunted clip for Local Losers standout “My Madeline”, directed by Richard TK Hawke and James Lindsay. In the video, guitarist and vocalist Chris Keene stalks an apartment that’s either full of tripped-out scenes from the aftermath of an afterparty or projected memories on a wistful tour-through. All the other members of Mean Creek make appearances in various guises as the video glides along, retaining a sense of subtlety that emphasizes the song’s finer points. It’s an immensely impressive works on all accounts and solidifies their status as a band to know.
Watch the hazy video for “My Madeline” below and pick up Local Losers from Old Flame Records or any record shop that carries it.