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Bully – Trying (Music Video)

It’s been a hectic two weeks. One move to Brooklyn and nearly a dozen live reviews later, there’s barely been time to run anything other than specialty coverage. In the interim since the move, I’ve been accumulating the pieces of media that have managed to catch my attention. This particular post will be dedicated to the music videos that managed to fight their way onto my radar, with the feature falling squarely on Bully’s endearing clip for Feels Like‘s hell-raising “Trying” (and an accompanying list of every other title via a list of hyperlinks).

As mentioned above, most of the coverage has been geared towards live documentation, including a fierce in-store set from Bully, who managed to inject that same raw intensity into their latest clip. Shot in a straightforward black-and-white, the official visual representation of “Trying” manages to nicely echo the band’s very apparent 90’s influence. Utilizing a lot of shaky devices to compelling effect (the quick zoom, in particular, is utilized astoundingly well), the video’s central narrative finds an uplifting exuberance in its simplicity; Bully break into an amusement park and a pair of security guards attempt to track them down. There’s a very visible affection for the project on display throughout, exuding a very sincere giddiness that ultimately elevates “Trying” into one of the years most memorably fun videos. It’s a testament to the band’s intrinsic charisma as much as it is to their career savvy. Put simply: this isn’t something worth missing.

Watch “Trying” below and order a copy of Feels Like here. Beneath the embed, there are links to several other videos that came out in the past two weeks that are worth watching.