LVL UP are drawing closer to the release date of Hoodwink’d, an album that’s loaded with the band’s best material to date. To celebrate its impending release, and to tease just a little bit more of how insanely good this thing is, they’ve offered up another glimpse in the form of the rollicking outsider pop tune “I Feel Ok”. It’s a deceptively complex song that manages to underscore just how capable this band is of writing great songs to anyone willing to invest the time in deconstructing all of its individual elements.
There’s a feeling of ease and weightlessness to “I Feel Ok” that’s not uncommon for LVL UP but taken to new heights on this particular outing. From the song’s ornate percussive features to the twinkling guitar tones and floating vocal melody, it’s an outsider pop gem courtesy of a band that seems to have a ceaseless supply of them. “I Feel Okay” also stands out for stripping away a lot of the band’s gnarled fuzz (something they hit new heights with on “Soft Power“) without shedding any of LVL UP’s immediacy or innate charisma. Never over-reaching or overbearing, “I Feel Ok” is the sound of a band living up to increasingly heightened expectations with aplomb. What’s almost terrifying about the pairing of “Soft Power” and “I Feel Ok” is that between the two of them, they’ve barely scratched the surface of what LVL UP is capable of.
Listen to “I Feel Okay” below and make absolutely certain to pre-order Hoodwink’d from site favorites Double Double Whammy (a label run by two members of LVL UP) here.
LVL UP’s Hoodwink’d is suddenly all just about anyone can talk about. There’s a very simple reason for this, too- and it’s name is “Soft Power”. Following a few outstanding lo-fi releases for the increasingly influential Double Double Whammy label, the song takes all of the band’s best qualities and pushes them to their absolute limit. From the lilting vocal melody to the shards of gritty lo-fi punk riffs that slice the song wide open, all of their hallmarks are present. What differentiates this from their past work is the way it’s presented. Jangling guitar work’s married with a more confident, drawn-out structure. Explosive sections are no longer brief, they’re played for maximum impact and build momentum instead of abruptly cutting it off at the head (a trick they used expertly on songs like “*_*“). All told, the New York band’s truly emerged with what’s likely to stand as one of the year’s best songs by the time it draws to a close- and, at this point, it’d be a shock if Hoodwink’d didn’t live up to that promise as well.
Listen to “Soft Power” over at the band’s bandcamp and pre-order Hoodwink’d from Double Double Whammy here.
Finally. After months of delays, a few weeks worth of setbacks preceding that, and a day of furiously campaigning this series, it’s right back to the position where it should be. As was the case with the preceding installment, a lot of the best material to surface during the past month was reserved for this 37th installment. From legendary bands to devastatingly quiet songwriters to a band responsible for what’s become one of the most anticipated records of the year, there’s a lot to chew on. So sit down, take a drink, prepare for the best, and Watch This.
1. Teenage Fanclub – Start Again (unARTigNYC)
Teenage Fanclub recently swung through River Rocks at Pier 84 in New York City and unARTigNYC, unsurprisingly, was on hand to capture the beloved band striding their way through the classic “Start Again”. Gently lensed and confidently presented, it goes a long way in showing that the iconic powerpop band hasn’t lost any of their charm.
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2. Sinai Vessel – Cats (Little Elephant)
Little Elephant hasn’t had any videos featured on here in a while despite some relatively strong entries- though none were stronger than their recent Sinai Vessel feature. The genre that the channel specializes in is at its absolute best when it’s being subverted by virtue of unexpected outside influences, something that Sinai Vessel excels in. Delivering a powerhouse version of “Cats”, the band falls into a comfortable groove while maintaining an aggressive approach. It’s a fascinating watch and an even better listen.
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3. Sharon Van Etten (KEXP)
One of the only songwriters in recent memory to have her first three solo efforts be universally acclaimed, Sharon Van Etten has become something of a wunderkind. Her most recent album, Are We There has been her most positively received to date. Here, she takes to KEXP to deliver a stunning session featuring songs from that record. It’s remarkable how easy it is to be swept away by this session.
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4. Saintseneca – Bloodbath (Allston Pudding)
Dark Arc being released on ANTI- Records felt like nothing short of a triumph for all of the scenes that Saintseneca was actively involved in and connected to. That record’s resounding success was a reason to celebrate Saintseneca, The Sidekicks, and All Dogs all at once- but when the band switches into their live act, that celebration fades. Everything fades. They inhabit an almost mythical space where everything goes right and occupies something completely intangible that demands full, unwavering attention.
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5. LVL UP (BreakThruRadioTV)
LVL UP’s “Soft Power” made a gigantic impression after its recent unveiling (more on that very soon), giving the New York band the attention they’ve deserved for so long. This isn’t the first time they’ve landed a Watch This spot and it’s not likely that this will be their last appearance here, either. Hoodwink’d, the band’s forthcoming record, has suddenly made an easy transfer from an insider’s potential goldmine to one of the most hotly-anticipated records of the rest of the year. Judging from the performances of a few of those songs they give here, that anticipation is more warranted than anyone could have predicted. “Big Snow” tops the session off and proves to be just as rousing as anything the band’s released so far (“Soft Power” included). Watch out for this band- and Watch This.
Heartbreaking Bravery 