The last two weeks of June were filled with visual delights but there were three entries into one format’s storied history that found ways to stand out. For a few of them, it was about form, for others it was about boundary-pushing subversion. Curiously, two of these three clips were more lyric videos than narrative-driven, while the exception of the three took its askew narration to stratospheric heights. Get acquainted with all three videos below.
Mitski – Nobody
There are a lot of music video directors out there that can consistently find new ways to turn heads and A Year’s Worth of Memories alum Christopher Good has existed comfortably in their ranks for a while now. Still, it’s always heartening to see those types of artists find a collaborator who’s fully up to the task of creating something memorable. Throughout the course of Mitski‘s “Nobody” clip, it’s a joy to watch the two push each other’s creative spirit to stratospheric heights. An oddball collage full of vibrant colors that cloak a despairing center that expounds on searching and reconciling identity, “Nobody” is as eye-catching as it is thoughtful. Far and away one of the year’s most memorable — and playfully bizarre — music videos.
Hala – Sorry
Occasionally, a strong (or strange) narrative isn’t needed to bolster an already strong song. Sometimes it’s simpler to just come up with a straightforward conceit and commit to it with as much honesty as possible. That’s the case in the clip for Hala‘s “Sorry”, which utilizes some framing and presentation tactics pulled straight from Shane Meadows’ playbook. The Ian Ruhala-directed clip is as about straightforward as they come, relying on an engaging central performance, some cleverly placed subtitles, and a great song to carry it to the realms of greatness.
Onlyness – Comfortable
Paring things back even further than “Sorry” is the clip for Onlyness’ “Comfortable”, which effectively utilizes a single image and some light effects work to enhance an incredible song. The lyric placement over that image adds just enough atmosphere to propel this past the normally tepid world that lyric videos tend to occupy. One could nearly make the argument “Comfortable” is more of a visual art piece than a committed music video. The clip makes maximum use out of its minimal construction to lend more depth to an already gorgeous song’s artistry and, more often than not, that’s more than enough.