On Friday, The Beths released one of 2018’s best albums so far in the astonishing Future Me Hates Me, a record overflowing with sugar-coated basement pop that comes with just enough bite to truly stand out. One of the strongest moments of that record — which, again, is uniformly great — comes by way of “You Wouldn’t Like Me”, which was recently given an Ezra Simons-helmed music video that stands as the band’s best clip to date.
Ceaselessly charming, gifted with a vibrant palette, and full of clever, tongue-in-cheek moments, the clip acts as a perfect summation of the band’s appeal. There’s something familiar about the surface but there’s a competing intricacy that suggests the individualized vision at The Beth’s core. Warm, welcoming, and ridiculously winsome, “You Wouldn’t Like Me” offers up a worst-case argument for its title, clearly outlining just how much about this band, this record, and this clip, is not only worth liking but outright loving.
Watch “You Wouldn’t Like Me” below and pick up a copy of Future Me Hates Me from Carpark here.