Heartbreaking Bravery

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Tag: Future Me Hates Me

The Beths – You Wouldn’t Like Me (Music Video)

On Friday, The Beths released one of 2018’s best albums so far in the astonishing Future Me Hates Me, a record overflowing with sugar-coated basement pop that comes with just enough bite to truly stand out. One of the strongest moments of that record — which, again, is uniformly great — comes by way of “You Wouldn’t Like Me”, which was recently given an Ezra Simons-helmed music video that stands as the band’s best clip to date.

Ceaselessly charming, gifted with a vibrant palette, and full of clever, tongue-in-cheek moments, the clip acts as a perfect summation of the band’s appeal. There’s something familiar about the surface but there’s a competing intricacy that suggests the individualized vision at The Beth’s core. Warm, welcoming, and ridiculously winsome, “You Wouldn’t Like Me” offers up a worst-case argument for its title, clearly outlining just how much about this band, this record, and this clip, is not only worth liking but outright loving.

Watch “You Wouldn’t Like Me” below and pick up a copy of Future Me Hates Me from Carpark here.

Haley Heynderickx – No Face (Music Video)

A week’s a lot of time for exceptional clips to surface and this past one didn’t disappoint, ushering in new music videos from: Alice Boman, Hit Bargain, S.M. Wolf, Forth Wanderers, Sleepy Zuhoski, LICE, Little Junior, The Ophelias, Common Holly, Jess Williamson, Hot Tang, The Beths, Delta Sleep, Dusted, Denitia, Wye Oak, and Cornelia Murr. All of those are worth multiple views but the spotlight (and silhouette) here belongs to one of the week’s simplest clips: Haley Heynderickx’s “No Face”.

“No Face” was directed by Evan James Atwood and consists of nothing more than a gorgeously framed shot of Heynderickx running through “No Face” using stop motion techniques and the assistance Atwood’s fingers to convey something that strikes deep, tapping into something near the transcendental. As a narrative, it suggests complications and simplicity simultaneously, hinting at the distances of the relationships we form around our identity and how those relationships shape our existence.

At every turn, “No Face” is mesmerizing, pulling the viewer in until their eyes are practically pressed against the screen. It’s another beautiful example of how minimalist trappings can lead to maximized results, as the clip finds a way of climbing from the world of curiosities into the realms of the unforgettable. One of the most distinctively compelling clips of the first half of 2018, it’s hard to fathom the imprint it leaves behind fading anytime soon.

Watch “No Face” below and pick up I Need to Start A Gardehere.

The Beths – Future Me Hates Me (Stream)

This past week was brimming with quality material, a small sampling of its worth shining through via songs from Rosie Carney, Vacation, Carriers (x2), Numb.er, Deeper, Petal, blushh, Ryley Walker, Many Voices Speak, Eyesore & the Jinx, Thyla, and Lawn. All of those tracks, as always, are worth hearing, but this post’s focus belongs squarely to The Beths irresistible and wildly clever “Future Me Hates Me”.

Melodic, bitter, bright, and tongue-in-cheek, “Future Me Hates Me” showcases The Beths at their absolute best. Raising hell and denouncing anyone that gets in their way but sparing the worst of their jabs for themselves, “Future Me Hates Me” is a masterclass in self-deprecation. Subverting a cavalcade of pop-punk tropes and leaning on acts like the Pixies for cues as much as the best powerpop records, The Beths have crafted an anthem for the painfully self-aware.

Gaining steam as it strives forward, hopeful for more but resigned to the knowledge that a lifetime of perpetual disappointment might cultivate an unbreakable pattern, “Future She Hates Me” is a memorable run of pragmatic hopelessness packaged as a gift to the people who know exactly what that means. Turn it up and drown out any persistent negativity by celebrating that there are always measures (and means) of personal control that can be easily managed.

Listen to “Future Me Hates Me” below and pre-order the record here.