Only a very select few acts have been featured on this site more times than PWR BTTM. They’ve been a consistent staple of Heartbreaking Bravery’s coverage for nearly two years and it’s been a privilege to watch them grow as artists and performers, not just because it allowed insight to their artistic growth, but because it’s offered the opportunity to watch them grow more comfortable with their position — and their skin — as well. A lot of the duo’s music has centered around their identity and they’ve become outspoken advocates for the LGBTQ+ community that they call home.
They’ve grown progressively more committed to those roles through their music videos, using the format as a way to advance their message in the most clear and concise terms possible. In that regard, “I Wanna Boi”, their most recent clip — and one of Ugly Cherries‘ brightest moments — may be their most effective clip to date. “I Wanna Boi” mostly ceneters on Liv Bruce vamping around a classic Victorian Gothic house, mouthing the words to the song. As with all of PWR BTTM’s work, there’s a nakedly direct sense of personality that the suffuses the work, emboldened by the fact Bruce co-directed the clip with Anneliese Cooper,
Boasting an enticing central performance, gorgeous visuals (courtesy of cinematographer Emily Dubin), and a healthy dose of attitude, “I Wanna Boi” quickly becomes one of 2016’s most compelling videos. Everything that gets worked into the clip, from a brief scooter run outside to a blow-up doll as a stand-in for an unknown romantic lead, pushes “I Wanna Boi” to increasing levels of greatness. There’s not a false move to be found throughout the clip’s run and “I Wanna Boi” winds up as one of the band’s most thrillingly complete works as a result. Shot through with pathos and levity, it’s a perfect document of one of today’s most important bands.
Watch “I Wanna Boi” below and download Ugly Cherries here.