Editor’s Note: There’s been a month-long gap in coverage, thanks to near-incessant travel and other extenuating circumstances. The following run of posts that contain this note will be posts that should have appeared sometime within the past several weeks. Use these posts as an opportunity to catch up to the present release cycle or to simply discover some new music. Either way, enjoy.
Ever since the release of last year’s excellent AOID, site favorites Ratboys have been on a very winsome streak. The current culmination of that streak is their outstanding digital single “Not Again“, which saw the band continuing to elevate themselves into a serious force via their own organic evolution. Now, the band’s unveiled a charming music video to accompany the track.
The endearing clip, which comes courtesy of Kenna Hynes and Tiny Ship Co., finds an empowering bent in a fairly simplistic structure; the band practices, the band gets into a paint fight, and the paint fight becomes a more communal act once the band opens themselves up to the public. It’s in the latter part of the clip’s composition where the subtle, elegant metaphor kicks in and touches on the dynamic shifts from practice to performance. It’s a surprisingly elegant statement, made even more uplifting for the warmth its given in the visual treatment.
The slow-motion sequences of “Not Again” are beautifully composed and both video and song wind up in a healthy symbiotic relationship that pushes each foundation to greater heights. It’s another perfect step forward for Ratboys, who are hitting a formidable stride. More importantly, it’s a reminder that embracing music can be as important as embracing your friends (and vice versa). Funny, heartening, and just about perfect, this is a clip worth remembering.
Watch “Not Again” below and pick up the digital single from the band here.