The first half of June came equipped with a lot of outstanding material but the strength of its best music videos were especially notable. There’s a strong chance that IDLES land themselves a repeat spot in the year-end best-of rundown, following their Music Video of the Year turn in 2017. There’s also a reasonable chance that at least one other clip from this list joins them in those rankings. As of now, that’s all still speculation but it’s worth noting for the sheer strength of impact. To find out a little more, scroll down, keep your eyes peeled, and keep your ears open.
IDLES – Danny Nedelko
Last year’s “Mother” was an absolute masterwork of a music video, going a ways in helping IDLES launch a burgeoning career. Easily one of the best protest songs of this current decade, “Mother” now has an equal in “Danny Nedelko.” As has been the case with virtually every IDLES clip, this one surges with purpose as its titular character takes a central role, dancing, smiling, and flashing an OK hand symbol that was co-opted by white supremacists in an act of joyful resistance. It’s remarkable, pointed, and adds an additional level of potency to an already formidable discography.
Lonely Parade – Night Cruise
One of the most recent additions to Buzz Record‘s already stacked roster, Lonely Parade have made no bones about establishing their stake in that field. Their most recent showing came by way of the music video for the unwieldy “Night Cruise.” Stylish, vivid, and executed with unnerving precision, “Night Cruise” comes off like a warning shot. A series of odd angles, clever pans, and sharp editing play into a digital film palette that make the band’s sense of identity a focal point. Smart, measured, and playful, “Night Cruise” is a promising look into Lonely Parade’s future.
Shy Boys – Take the Doggie
There are a few constant truths in our lives. Shy Boys took one of those truths and embraced it wholeheartedly, gifting us a playful, dog-driven music video that’s as open-hearted as it is endearing. Throw in a twee-leaning powerpop song, some lyrics running across the bottom of the screen, and a whole collection of clips cut together into a comprehensive whole and “Take the Doggie” reveals itself to be as winsome as its opening seconds suggest.
Deaf Wish – FFS
The second black-and-white clip on this list, Deaf Wish‘s “FFS” uses the formula as a means to strengthen its directness. Jensen Tjhung and Daniel Twomey take the directorial reigns and lean into the framing, creating stark imagery that pays tribute to some iconic shots from the rock photography canon. The editing heightens “FFS”, creating sync’d segments that play into the clip’s sense of augmented reality. Engaging and expertly crafted, “FFS” is a reminder of how classical styling can benefit from modern advancements.
Tomberlin – Self-Help
Saddle Creek‘s latest addition, Tomberlin, gave a mesmerizing introduction-at-large with the hushed, haunted “Self-Help”. Directed by Laura-Lynn Petrick, the clip presents Tomberlin awash in a sea of sea creatures, suggesting a parallel to the narrative of “Self-Help”, searching for a place in a space that’s built for you but still feels removed. It’s that distance that “Self-Help” is imbued with that defines both the song and the clip, conjuring an eerie parable that’s hard to shake on either end. Thoughtfully crafted and tenderly delivered, it’s a captivating glance at an artist worthy of knowing.