Heartbreaking Bravery

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Tag: Commercial

Proud Parents – Take My Hand (Music Video)

proud parents

Before the long weekend gave us all a nice reprieve, there were music videos to peruse after being released by Blowout, Fascinations Grand Chorus, Yung, Nick Waterhouse, Hockey Dad, Yumi Zouma, and Bat For Lashes. There were also some excellent full streams that emerged and came courtesy of IAN SWEET, The Pooches, Ratboys and Dowsing, Adam Torres, Sneeze, Natural Sway, Tough Tits, July Talk, Dennis Callaci, Yohuna, Allah-Las, Shapes In Calgary, and the miami dolphins. As if all of that wasn’t enough, there was also an incredibly endearing clip from Proud Parents that found its way out into the world.

The band’s got an impressive pedigree among its four members, who are all connected to other prominent projects in the Wisconsin DIY punk circuit. All of that experience — and the knowledge that’s gained via that experience — has shaped Proud Parents into one of the finest basement pop acts in the upper Midwest. A lot of that’s been gained through an open-hearted identity that’s on full display in “Take My Hand”.

A staunchly independent endeavor, “Take My Hand” has a charmingly simple conceit: ramble around, mouth the song, and play with a small army of dogs. By forgoing a more ambitious narrative in favor of something far more grounded, Proud Parents are able to create a compelling hangout clip that remains an absolute joy even after a handful of plays. In playing to their strengths, “Take My Hand” emerges as a definitive portrait of a band that’s more than ready to get their considerable due.

Watch “Take My Hand” below and pick up Sharon Is Karen here.

Naked Hour – Always On the Weekend (Stream)

Naked Hour

The past few days saw a small handful of great songs find release from the likes of Night School, Yung, Gothic Tropic, Walter Schriefels, and Silent Pictures. Naked Hour confidently added themselves to those ranks with the dynamic “Always on the Weekend”, from their forthcoming record of the same name. Always on the Weekend is Good Cheer’s first release following Mo Troper’s astonishing Beloved and the label’s set to continue their winning streak.

“Always on the Weekend” starts off at a gentle clip, nearly resembling a lullaby at several points through its first 40 seconds. Just as it seems “Always on the Weekend” will maintain the serene nature of its introduction the song veers left into a sharp explosion of noisy, subversive pop-punk. For just under a minute Naked Hour thrives off the explosive energy of the main section of “Always on the Weekend” before quietly settling back into the subdued cadences of the intro section. It’s an effectively haunting whisper that elevates “Always on the Weekend” from a good song to a great one. Don’t let it go unheard.

Listen to “Always on the Weekend” below and pre-order the upcoming tape here.