A trio of videos found a way to make their presence felt over the past two weeks. Each of the three featured videos stand out for very distinct reasons with minimal overlap. From mastery of craft to self-awareness to successful experiments in restraint, there’s a lot of variety. Every example finds a way to enhance a great song with a video that proves to be the equal of the source material’s strength. Take a look (and a listen) below.
Slothrust – Double Down
After finding success through their past few releases, Slothrust is allowing their ambition to expand. The band’s forthcoming The Pact is their boldest work to date and has the potential to carry the band to greater success. A lot of that stems from the band making the right moves at the right time — in addition to their spectacular live show — and “Double Down” is proof, its surrealist world-building is impeccable. From the abrupt staging and cinematography that introduces the viewer to “Double Down”, Slothrust make it abundantly clear that they’re not content with stagnation. They’re out to prove something and the staggering clip for “Double Down” (those first moments are especially gripping) sees them off to a solid start.
Mozes and the Firstborn – Hello
Mozes and the Firstborn have been making impressive music for a handful of years now, running the gamut from arresting intensity to playfully entertaining. “Hello”, and its visual accompaniment, find a way to skew towards the latter while retaining some of the former. An infectious pop song married to a clever concept, “Hello” finds Mozes and the Firstborn’s vocalist running behind a camera, lip-syncing to the song while runners in an actual marathon jostle past. Shirts get discarded, revealing words and phrases, a cigarette gets smoked, and a range of spectators emotions fly by in one of the more unexpectedly blissful clips of 2018.
Free Cake For Every Creature – Be Home Soon
Katie Bennett continues to impress at just about every turn, though the Free Cake For Every Creature project remains the songwriter’s calling card. Here, the project gets an appropriately gentle illustrated video for the quietly moving “Be Home Soon”. Rivkah Gevinson created the clip for “Be Home Soon”, which combines collage work and stop motion photography to an enchanting effect, the song quietly washing over the proceedings. There’s a modicum of saturation washing through the clip’s coloration and playing into a wistful, nostalgic sensibility. Unexpectedly mesmerizing and characteristically lovely, “Be Home Soon” is up there with the finest work to bear the Free Cake For Every Creature name.