There are few figures in the Wisconsin music scene that have been working as tirelessly and exuding as much warmth as Chris Gold, who’s maintained a consistency throughout a number of both musical projects and charitable work. A mainstay in the world of folksy, heart-on-sleeve balladeering, Gold’s also revealed a streak that leans far closer towards punk over the years. “Sad Songs”, the lead-off single from the forthcoming You Are A Ghost, bridges that divide masterfully.
Directed, shot, and edited by Aaron Jankowski, the video for “Sad Songs” both takes the title of the record it appears on very literally and, in a characteristic turn of events, keeps it in the family. Gold’s son, Oliver, is hidden underneath the sheet for near the entirety of “Sad Songs” but still manages to exude the kind of magnetic, easygoing charisma that defines his father (and his father’s work).
“Sad Songs” itself comes across as a perfect amalgamation of everything Gold’s accomplished in his career, so it seems fitting that he’d find a way to encompass his son into the proceedings. Like all of his work, it’s heartfelt, it’s well-informed, it shows its influences, and reveals a heart all its own. A Southern-tinged rock n’ roll romp from a proud Northerner, “Sad Songs” may look towards the past but it marks an exciting new chapter for the artist responsible for its creation.
Watch “Sad Songs” below and keep an eye on this site for more updates on You Are A Ghost, which will be released on May 12. The release show for You Are A Ghost will be held at Source Public House in Menasha, WI on May 13.