While the lion’s share of attention for new music video releases will (deservedly) go to Kendrick Lamar’s earth-stopping video for “Alright“, videos worth your attention are still creeping in around the corners. “Alright” will be written about and praised on nearly every major musical platform, which is both a blessing and a curse. It’s artistry is undeniable but it can also make it hard for other worthy new releases to gain even a shred of attention.
One of those new clips that deserves a brighter spotlight comes courtesy of site favorites Big Air, who graciously allowed this site to premiere “Cemetery With A View” back when this place was still in fledgling mode. Now, the recently-relocated band is allowing another premiere, this time for their “Barking Dogs” music video. One of many highlights from the band’s exhilarating debut EP, Buds, the track itself is a succinct demonstration of what Big Air do best: craft hook-heavy basement pop that clothes itself in basement punk trappings.
The video separates itself from other similar clips with one crucial distinction: it was never intended to be the official music video. Created by a group of kids as a part of a summer film camp project, it conveys the group’s passion and enthusiasm for the project with a startling effortlessness. A DIY ethos permeates every facet of the clip, including its central narrative: a group of kids quite literally forming their own band, right down to their duct-taped cardboard instruments. The performances are all committed and the whole thing, understandably, carries a very youthful energy. Escapism is rarely this joyous.
Watch “Barking Dogs” below and keep an eye on this site for more updates on the band and their forthcoming releases.