New Swears – Midnight Lovers (Music Video)

by Steven Spoerl

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Junkfood Forever, Bedtime Whatever is the title of the upcoming New Swears record and “Midnight Lovers” is the first glimpse at what promises to be a raucous debauchery-fueled stomper of a record. The Ottawa quartet’s been making some waves for a while now but if the absolutely insane music video for “Midnight Lovers” is any indication, they’re about set to explode. It’d almost be a disservice to the video’s mania to attempt to confine it to something as trite as what really amounts to just a small blurb but to hell with it, let’s do it anyway.

“Midnight Lovers” as a music video is as frenetic as the song itself, suggesting both a defiant energy and a fuck-everything approach reminiscent of (really) early Black Lips. This includes, but is not limited to, rampant drug use, heavy drinking, nudity, a penchant for Jackass-style action, and the kind of fearlessness that comes with being totally willing to commit to just about anything. Balloons, guitars repurposed as snowboards, silly string, and girls in Senators shirts are all involved. There are times when it’s hard to remember this is a music video and not a collection of turn-of-the-century Thrasher clips (right down to the fisheye lens). Most importantly, it genuinely seems like the band’s having fun which is something the music video format could always use more of.

Watch “Midnight Lovers” below and then watch it again tomorrow. Junkfood Forever, Bedtime Whatever will be available on Bachelor Records at a to-be-determined mid-summer date.